https://margueritecastaneda.com/home-1 daily 0.75 2023-05-10 https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/58ac64de-9ee4-4c66-8ff9-f0868e0fa1eb/2023.01_JFONG_ByWayOf_MargueriteCastaneda+1.jpg Home Photo by: @jennellefong https://margueritecastaneda.com/work daily 1.0 2026-02-09 https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684447107861-DKJXG85YM4HNSUHGPBUJ/Screenshot+2023-05-18+at+2.09.29+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684525850898-OEN3QGWV7OCJ6ETDEZHM/Screenshot+2023-05-19+at+12.50.43+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684531467129-JYBPP5UZY8WWLW4EFTWD/Snapchat-Ghost-logo-347777501.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684533542669-2FQS1H17KIKT3FEIE6AI/Screenshot+2023-05-19+at+2.58.45+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684533773977-8TXX8SVK3KPHXX7ZQHYW/Screenshot+2023-05-19+at+3.02.26+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684540792135-FWZH83ON5FHCKC5MRTRA/Screenshot+2023-05-19+at+4.59.05+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/81006a14-b077-41a1-b6fa-860f7959085e/Screenshot+2023-05-15+at+4.28.38+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/b1a42bcf-e221-4f9d-854e-2429de28fa2e/Screenshot+2023-05-15+at+4.30.36+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/4d4065f1-a58a-4ee7-b645-dfef24c48b1a/Screenshot+2023-05-15+at+4.12.11+PM.png Work - Explorations: https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684352629589-CO7L8JQK3BSJODK4SBVA/Screenshot+2023-05-17+at+12.41.52+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684352664734-UU3C17EANYLR5WYXN15C/Screenshot+2023-05-17+at+12.42.17+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684352698221-9EQVEZA6901OVVU1E1TT/Screenshot+2023-05-17+at+12.42.31+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684352707591-3J2CZEVXY6M67BTDDAUX/Screenshot+2023-05-17+at+12.42.44+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684363947543-79BOAT1RM7ABPP3CK20R/Screenshot+2023-05-17+at+3.51.25+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684363928471-NAYADFACRL8IVUR4FNH4/Screenshot+2023-05-17+at+3.48.35+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684363934145-30MYZFL144AE2GUUQ7EY/Screenshot+2023-05-17+at+3.48.49+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684363938747-3W2LRFQXE3VBU719WBM1/Screenshot+2023-05-17+at+3.49.09+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684363944710-PIPW94IB0CENBU4RPF03/Screenshot+2023-05-17+at+3.49.21+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684525362769-LPSC3WNG0FB1FXIMLMYX/Screenshot+2023-05-19+at+12.42.01+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684525539724-9M658LFQF87OOESRGMCY/Screenshot+2023-05-19+at+12.44.14+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684525544497-6TL853N4RV9G0Q1JEGLU/Screenshot+2023-05-19+at+12.44.37+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684525547835-I2Z782MHU0BRV6W8FXKD/Screenshot+2023-05-19+at+12.45.00+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684525551474-K9YR22W9O3JK63PJ7TKT/Screenshot+2023-05-19+at+12.45.12+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684525554328-FRD56OSAJ6CSI5903KGS/Screenshot+2023-05-19+at+12.45.30+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/07ae315c-77fc-47b7-b5db-e9b63ffd0591/Screenshot+2023-05-18+at+2.12.13+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/350f8ce4-7584-4db7-893e-d1ce242658fa/Screenshot+2023-05-18+at+2.22.41+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/f925e373-e694-406f-8028-39778f002772/Screenshot+2023-05-18+at+2.44.35+PM.png Work - Make it stand out For this episode, we garnered 4.3M unique viewers and 280K subscribers https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/8ee2eeaa-7a30-4ade-a01a-6f4aadc97cea/Screenshot+2023-05-18+at+2.50.07+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/5bd1fe91-083e-4c81-b6c2-01e46ff061bd/Screenshot+2023-05-18+at+2.55.09+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/2014ff2c-d3d6-43a4-a2bf-b5a4978e5c62/Screenshot+2023-05-19+at+1.17.07+PM.png Work - Make it stand out Replaced stakeholder names with my own for privacy https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684531231081-J1CVB25KHXPHJVE5CRQB/Screenshot+2023-05-19+at+2.19.21+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/1684531235153-BLGBI3DG0OV9W4JPV4BX/Screenshot+2023-05-19+at+2.19.33+PM.png Work https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/c68299e6-301f-4fad-8b1b-0d6ef806993d/Screenshot+2023-05-19+at+2.25.56+PM.png Work - Make it stand out The content collection sat on the fifth page. This was often called the “secret page” as there was no indicator that it existed. The first three screenshots are from after we implemented a navigation bar to guide our users, but as you can see on the fourth and fifth screenshot, there was no indication on how to navigate. https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/e7803441-58fe-460d-a5bd-fd6484ba647b/Screenshot+2023-05-19+at+2.30.12+PM.png Work - First attempt After being briefed on the project and its goals, I worked with design to create mockups for National Voter Registration day. While we knew that emotive faces worked best on the Discover feed, these didn’t feel premium and looked forced. You can also see a “CC” pill in the upper-right corner on the left screenshot which was supposed to indicate the “Content collection”, which meant nothing to the user. https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/74d066e3-2f45-4151-9872-fda75f3480f6/Screenshot+2023-05-19+at+2.32.48+PM.png Work - After some feedback… I provided design with feedback to create something that was in line with external marketing efforts around the important date and to lose the faces in order for the UX to look premium. We worked on some content below the bigger national voter registration day which we hoped would act like a UI copy but soon learned that it would conflict with coded copy already in place. We touched base with product and design and edited the coded copy and the image on the right was our final go-live product. https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/e2e89a61-a6dd-4ac7-9ce5-634e88fd9fd7/Screenshot+2023-05-19+at+2.43.55+PM.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/c2b6eb19-fc7c-4133-8355-7e0744c1cdf7/Screenshot+2023-05-19+at+5.14.40+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/0f76f9b6-4784-4019-9358-1774abd50730/Screenshot+2023-05-19+at+5.18.42+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/9381d835-c054-4cbe-aafc-078390bb3f0f/Screenshot+2023-05-19+at+5.42.42+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/f3db8f5a-68ac-4f3d-a0dd-465b9a3621f1/Screenshot+2023-05-19+at+5.47.02+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://margueritecastaneda.com/about-me daily 0.75 2026-02-09 https://images.squarespace-cdn.com/content/v1/5a4f260a51a584e1d4a83858/f11a94bc-8c28-4c46-a6a3-837230dc2540/2023.01_JFONG_ByWayOf_MargueriteCastaneda+1.jpg About Photo by @jenllefong and @bywayof.us https://margueritecastaneda.com/contact daily 0.75 2023-05-19 https://margueritecastaneda.com/press-york daily 0.75 2025-05-09