Photo by @jenllefong and @bywayof.us
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I’m a content designer based in Los Angeles. I’ve worked directly with companies like DoorDash, Lyft, and Snapchat and not-so-directly for clients like Nike and Vans — crafting compelling content and solving complicated problems with simple words.
I approach writing and user experience the same way I approach my personal life, empathy first. I like to think about everyone’s needs, but especially the users’, when working on a project. My past life as a people pleaser comes in handy here. I’m passionate about writing for products that have real world impacts on the lives around us.
On a team, I’m the one who tries my best to lead by example by being vulnerable and asking deep, thoughtful questions.
When I’m not thinking about the right (and wrong) words, I can be found digging for rare finds at a flea market or thrift store. I also consider myself a mental health advocate and I created a newsletter, adentro, focused on my mental health experience. This project felt like a culmination of my years of experience of driving a consistent product narrative, analyzing and leveraging data, and keeping empathy at the forefront of all I do.