Here are a few projects I worked on while on the Lyft Pink team.
Developed an editorial style guide
I created a functional source of truth for varying roles and teams who may work on Pink collateral in the future. This project required collaboration with the product marketing team, legal, and brand.
Replaced stakeholder names with my own for privacy
Launched a new Lyft Pink membership
I owned the content for the launch of a new membership tier, including introducing a new benefit and a new price to the public, all folded under a free trial.
Wrote content for a free trial sales page flow and the default sales page flow with a goal to reduce cognitive load
Wrote member hub content for three new-to-public perks in collaboration with marketing and legal team
Wrote golden path content for Priority Pickup, including advocating to remove the callout on home screen to improve user experience.
Worked closely with every product designers, product marketers, and engineers to test and launch
Increased rides by 26%
